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Samar Rus is a refreshing drink based on aqueous distilled extracts of herbs that are soothing and refreshing.
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Our visionary approach has been the driving force behind Herbion’s rapid rise to become one of the leading global organizations developing an exceptional range of natural medicine, personal care, standardized extracts, dietary supplements and generic medicines. Herbion has four modern plants dedicated to the production of oral dosage forms of natural medicines, standardized extracts and generic medicines with a strong R&D center and laboratories. Our plants have got GMP certifications from PIC/S, Canada, Russia, Ukraine, Belarus, and Pakistan. Many of our products are registered with US FDA. Today, Herbion has a presence in 40 plus countries covering North America, South America, Western Europe, Eastern Europe, the Caucasus, Asia/Pacific and the Middle East.
Our company’s priority has always been our people, especially their passion and resilience behind this rapid growth. It has been my privilege to witness growth of Herbion during these years, and I am excited to see what the future holds for Herbion, as it explores more geographical areas for expansion and ventures into more arenas of Healthcare.
We are living in a constantly changing world with challenges thrown by climate change, pandemics and serious ailments associated with pollution and a compromised food chain, which are throwing newer challenges to the Healthcare world. Without constant innovation in our products and product lines, exploring the hidden treasures in nature and producing innovative products to benefit healthcare needs of the people and complying with stringent regulatory requirements of the developed markets, one cannot imagine to capitalize the potential of this company. It has all the necessary ingredients to make it a truly world leader in healthcare solutions and the passionate workforce of Herbion comprising of 2,000 people is committed to make it happen.
Equipped with modern knowledge, they researched herbs, available in the wild and also cultivated in one of nature’s richest regions of Karakorum, Hindukush and Himalayan Mountain ranges, with an abundance of health benefits.
This is the period when flagship novel products of Herbion for Reproductive care (Verona) and respiratory care (Linkus) were first developed and launched. Taking a break from the competition, which relied mostly on traditional remedies without conducting any scientific studies, the products were tested for toxicological studies and the active substance in each herbal ingredient was quantitatively and qualitatively established to standardize the products and make the health benefit claims with solid evidence.
Over the next several years of trials, the developments were followed by several more innovative herbal remedies and products that proved to be highly effective and safe not just for adults but also for children of all ages. Numbers keep multiplying, modern machines and equipments were arranged.
The first major break came in the mid 1990’s when Herbion started exploring the export markets and found a niche for itself in Central Asian countries, which emerged as independent countries in the aftermath of breakup of Soviet Union.
There was no looking back. Herbion expanded its manufacturing facilities to four units operating in Karachi, Lahore and Islamabad, which got prestigious international certifications like PIC/S, a modern Research and Development Centre with over 30 Scientists from different disciplines was established, more segments.
like Nutraceuticals, Personal Care, Baby Care, Pet Care were launched and the marketing operations were spread to North America, EU, Eastern Europe, Far East and Central Asia. Herbion holds the distinction of being the first Pakistani Pharmaceutical Company to open World markets to Pakistan made quality products and has become a household name as a trusted brand for health and wellness solutions in the global markets.